Dinshaw Avari- Trying my Hand at Blogging!

 October 6, 2020   Hotels [rooms] marketing used to be so much easier- you put an advert in the newspaper or magazine to promote your product or facility or promotion.   That’s IT!   TV was around but one of the most expensive mediums to market a hotel- and only the large Hiltons, Hyatts and Sheratons of the world used it.   Then came the ‘90s email usage on a commercial basis, so we started emailing clients and guests.   Close on its heels came the WWW … followed by our “friend”, SOCIAL MEDIA in the last decade!   Very very confusing … not only to customers – with the JUNK being posted daily - but also to hotels.   Where & who do we market to?   When will our customer be “online”? Who will see our advert in the clutter & junk of the information available on the Web & Social?   Newspapers officially have a shelf life of 24 hours … in practice, it’s a few hours – the moment the paper is put back...

(Photo credit- https://www.redbubble.com/people/galaxysalvo/works/16066035-big-brother-is-watching-you?p=poster ) June 17, 2019 In a recent set of Tweets ( https://twitter.com/aamirkazi60/status/1139408694653800448 ), our GM Aamir Kazi, @aamirkazi60, raises some very interesting & pertinent questions on the use of Social Media by employees of companies (for brevity I am only reproducing an extract of some of the questions he poses) - Quote In a recent row of […] the question is- does any organization has the right to spy on any employee’s private life? •Check on our thinking? •Do their employees represent organisations on their social media? What should be the criteria or standard operating procedure while on job? •Does any organisation has any contract letter saying “your social media accounts & personal emails will be checked for foul language and inappropriate content and if found guilty, disciplinary action will be taken against you”- you may lose ...