PRINT … SOCIAL … what next … HOLOGRAPHIC???
October 6, 2020 Hotels [rooms] marketing used to be so much easier- you put an advert in the newspaper or magazine to promote your product or facility or promotion. That’s IT! TV was around but one of the most expensive mediums to market a hotel- and only the large Hiltons, Hyatts and Sheratons of the world used it. Then came the ‘90s email usage on a commercial basis, so we started emailing clients and guests. Close on its heels came the WWW … followed by our “friend”, SOCIAL MEDIA in the last decade! Very very confusing … not only to customers – with the JUNK being posted daily - but also to hotels. Where & who do we market to? When will our customer be “online”? Who will see our advert in the clutter & junk of the information available on the Web & Social? Newspapers officially have a shelf life of 24 hours … in practice, it’s a few hours – the moment the paper is put back...